How does search engine marketing work to grow your business?
Search Engine Marketing (SEM) is a strategy that is used to increase website ranking on search engine result pages (SERP). Search Engine Marketing is also referred to as paid advertising.
Silicon and Company help you to grow your website. By choosing the relevant audience from your choice which you want to target. Showing advertisements to irrelevant audiences makes the billing higher and reach low. Silicon and Company help you to showcase your website in a budget-friendly manner. Search Engines use complex algorithms to ensure that it shows the relevant results by measuring locations and other information which are available.
In paid advertisements, the ads appear at the top and even appear on the side of the Search engine result page to achieve more visibility than organic search. In SEM advertiser pays only for the ads impressions, Impressions shows you the performance of the advertisement.
Our digital agency helps you to boost your website and generate relevant customers with leads.
Let’s figure this out with an example: imagine that you are a customer looking for a product or service. You go on any search engine and type your search term for what you are looking for. Eg.shoes (keyword)
In SERP you will come across many shoe brands' ads whose keywords will match in that search. These ads will be shown To the audience location-wise. The paid advertisement is highly effective because you know whom to target and may your target audience click on them and generate leads from your website.
Even SEM has different types of campaign :
- Keyword Research for the website/products.
- Setting Demographics and Psychographics.
- Creating display text-based ads in SERP.
- Bidding on the price which they pay for each click on their ad.
- A/B testing for optimization in offering real-time results.
Using these steps and different kinds of ads on different platforms will increase leads and get an upper hand over their competitors.
To know more, please visit our website https://alfasilicon.com/
Credit: Neelam Shaw, Silicon & Company
