Silicon & Company: Steps for conversion rate optimisation?

What are the steps for conversion rate optimization?

Presently, the unavoidable issue is: how would you guarantee your site guests would make the moves they need them to take? Regardless of whether you’re getting incredible outcomes or helpless outcomes, conversion optimization is an unquestionable requirement: testing, breaking down, and streamlining will at last prompt better outcomes — and there’s consistently opportunity to get better with regards to sales and conversions.

Step 1: Create an optimization strategy.

To improve your conversions, you’ve got to stipulate a technique that will guide your tasks. Rather than throwing everything at the wall and hoping something will stick, employing a strategy to guide you along the way can assist you to get more hits than misses.

This is true of all kinds of selling strategies, but it’s especially important when performing conversion optimization tactics; that’s because conversion optimization requires tons of testing and tons of different steps.

For example, if you wish to get more downloads for an e-book you’re offering on your site, then you’ll want to optimize your ebook landing page. With a transparent strategy, you’ll confirm you’re testing and analyzing all the various elements from your landing page, from its design to the form and colour of your call to action button and to your copy.

Some vital tasks to incorporate in your optimization strategy include: • Setting goals

• Creating buyer personas

• Stating optimization tasks

• Tracking results

With a sound strategy, it becomes easier to urge the proper information about your visitors and use it to enhance conversions.

Step 2: Ask visitors about their user experience

Knowing why visitors leave your page can assist you to make the proper changes to your pages. You can use different mechanisms to collect information from your audience to know their pain points.

Some ways to urge these pieces of data are:

• Polls

• Survey

• One-on-one interviews

Through these, visitors can tell you if your page design is dull or they’re just unmoved by your offers.

Step 3: Find your sales funnel leaks

Identifying pages with low conversion rates can cause making the proper changes.

That’s why you want to study your sales funnel to ascertain where visitors are dropping off your pages. A tool like Google Analytics is extremely useful to find these pages and readily available to anyone with a website. Through the behaviour flow, you’ll see how visitors move through your website and where they quit:

Which pages have high bounce rates? Why are visitors bouncing off that page? Which pages keep visitors longer?

After answering these questions, you ought to view these pages to realise more insights about their performance.

Likewise, on important pages like your landing pages and sales pages, you ought to set conversion goals and simply track your conversion rates

Step 4: Make simple landing pages

One of the foremost important rules in creating a landing page is to stay simple.

The main reason why a simple landing page performs better is that it provides a bit of interruption to your visitor. Every element on the page is optimized for conversions.

Through analysis, you’ll always find ways to form your landing pages simpler so as to enhance conversions.

What are the characteristics of an easy, effective landing page? • A simple page design

• Clear and non-technical page copy

• A single offer

• Use of image or video with a transparent message • An obvious call to action button.

• Mobile responsive

• No navigation bar

With this in mind, you’ll undress your landing pages (and sales pages) until you’ve got only elements that contribute to conversions.

Step 5: Add social proof

Social proof can prevent tons of stress in convincing your prospects. If you have 3 million customers, then the overall assumption is that you’re doing many things right and your business is safe.

And if 4,000 people rate your business 4.7 out of 5, that’s louder than any sound you’ll make about your business.

Showing your page visitors that people like them have used your product and loved it’ll have a more positive effect on conversions than anything you’ll say.

Common ways to use social proof are: • Number of customers

• Testimonials

• Online reviews and ratings

• Number of products bought • Number of products left

Step 6: Make your pages mobile-friendly and fast

In most of the organisation, many people will visit your page on mobile more than the desktop. Not only that, but even Google is now using mobile-first to look at and rank a page.

If your page doesn’t work well on mobile (even if theoretically it’s optimized for mobile devices), visitors will simply leave the page and find an appropriate alternative.

When building your website pages, it’s vital to use an internet site theme that’s mobile responsive. Likewise, if you’re creating a landing or sales page, you ought to use a builder that creates your pages mobile-friendly. If your page takes ages to load, you’ll get one result: visitors will bounce. In fact, Google found that the probability of bounce increases by 32% when a page loads for up to three seconds. Some common actions to require to extend your website speed include:

• Using a fast website host

• Minimizing page elements

• Compressing images and videos • Using a content delivery network

Step 7: Carry out A/B tests consistently:

After arranging some information about your customers and forming hypotheses, A/B testing helps to discard or validate these hypotheses.

If you have a hypothesis that a change to your page will cause a rise in conversions, you’ll experiment by implementing that change on a variation of your page. If the change results in lower conversions, you’ll discard your hypothesis.

However, if it results in higher conversions, you’ll test for an extended period to succeed in statistical significance. After this, you’ll implement this alteration permanently.

It’s vital that you simply only test one page element at a time to understand the changes liable for your results.

Some of the foremost important elements to check on your page are:

• Headline

• Page layout

• Call to action

• Offer

• Page copy

• Media (images, videos, etc.) • Background*-

• Placement of buttons

Conclusion:

Conversion optimization isn’t a particular science. you would like to collect information about your visitors, form hypotheses, and test those hypotheses.

Then you would like to try it everywhere again and again and again, because conversion optimization may be a continuous process. There’s always room for improvement when it involves conversion rates and customer behaviour and preferences are constantly changing.

Credit: Prerna Asawa, Silicon & Company